India’s gold market slowed through May and early June as higher import duties, price volatility and seasonal factors curtailed jewellery demand, while ETF outflows and imports also declined.

Natural diamond ownership among Indian women rose to 15% in 2025 from 11% in 2022, driven by younger consumers, rising incomes and increasing self-purchase trends, according to NDC.

Jos Alukkas launched the #ExchangeForTheNation campaign across India on May 27, 2026, promoting gold recycling and exchange amid calls to reduce dependence on imported gold and conserve foreign exchange reserves.

Divine Solitaires said rising gold prices and changing consumer sentiment are encouraging buyers to consider natural diamonds for milestone purchases, while supporting India’s diamond manufacturing and export ecosystem.

PNG Jewellers on May 13 launched Swarna Swaraj from Pune to promote domestic gold recirculation, lower-karat jewellery adoption and responsible consumption following Prime Minister Narendra Modi’s appeal on gold imports.

As India raises gold import duty to 15%, leading jewellery players and trade bodies support gold conservation measures while warning of liquidity pressure, export challenges and rising risks to MSMEs.

IAGES expanded its #PehlaCheckIAGES campaign across India during Akshaya Tritiya 2026, encouraging consumers to verify jewellers before purchase while positioning accreditation and transparency as differentiators for jewellery businesses.

With Akshaya Tritiya around the corner, jewellery retailers are unveiling festive offers, exclusive collections, and smart buying schemes to attract customers and maximize seasonal sales momentum across India.

Reva Diamonds by PNGS introduces up to 100% discount on making charges across Maharashtra from April 4–19, 2026, aiming to drive diamond purchases during Akshaya Tritiya amid evolving consumer demand trends.

Senco Gold & Diamonds introduces a Gudi Padwa jewellery collection in March 2026 across India, featuring traditional Maharashtrian designs and limited-period discounts to drive festive jewellery purchases and retail demand.

Investment-led buying dominates festive season demand, with over 40 tons of gold sold in two days

As gold prices soar to historic highs this festive season, Indian consumers are redefining the way they buy jewellery — opting to exchange and recycle old gold instead of making fresh purchases. The surge in exchange-driven sales has set new records across leading jewellery brands, signalling a major shift in festive buying behaviour amid skyrocketing prices.

The Bureau of Indian Standards (BIS) has announced that hallmarking of silver jewellery will become mandatory starting September 1, marking a significant expansion of quality controls in India's precious metals market.

The government has officially approved hallmarking for 9-karat gold jewellery, expanding the existing range of certified gold purities in an effort to make the yellow metal more accessible to cost-sensitive buyers.